Boxing legend, Floyd Mayweather Jr, is partnering with IronBend, a provider of NFT solutions to celebrities, creators and athletes to launch Floyd Mayweather NFTs. They are working together with Reality Gaming Group, a creator of new collectibles and games using blockchain technology and Zytara Labs, a production company and studio for athletes, artists and brands that create, market and sell NFTs.
The NFTs were launched before the eagerly awaited fight between Mayweather and the YouTuber turned boxer, Logan Paul. The NFTs are a digital collection celebrating the life and achievements of the legendary Floyd. It is a collection of artwork, animations and rare memorabilia from his personal keepsake.
The collection contains 5 NFTs and a rare one-of-a-kind token. Every piece in the collection is secured and protected through blockchain technology, requiring ownership proof and authenticity proof before access.
The NFTs are the best way through which Floyd Mayweather’s fans across the world would have access to his life. Having grown from nothing to beat the odds and become a global superstar, Floyd Mayweather is the embodiment of the American dream. Mayweather has left a legacy in boxing and will remain an icon long into the future. He holds the record for having lost zero fights out of the 50 he has participated in, with 27 of the wins being knockouts.
By purchasing the collectibles, one can become part of Mayweather’s legacy and records.
Why does it matter?
Floyd Mayweather is one of the most influential global personalities who have embraced cryptocurrencies. Other than the personal NFTs, Mayweather has been involved in the crypto world in various capacities.
The first of the involvements was in the pushing of various Initial Coin Offerings (ICOs). He and DJ Khaled worked together on the project, however it led to SEC fines as they failed to disclose they were paid to promote the crypto projects.
Floyd Mayweather has also had run-ins with the crypto community, notably at the Bitcoin conference 2021. Even though the conference held in Miami was a Bitcoin-only affair, Mayweather downplayed the crypto while praising EthereumMax. EthereumMax had sponsored his fight with Logan and it was only right that he marketed them. However, it seemed as though this was the wrong audience, who ended up booing him.
The boxer remains one of the leading voices in the crypto industry. It is due to people like him who have made it possible for crypto to massively grow over the past few years. He has been encouraging the masses to take up crypto due to the independence that comes with it.
What does this mean for the future of NFTs?
NFTs have not been in the market for the longest time. However, in this period they have managed to shake up the digital collectibles world. What once seemed an impossibility is now a reality. Nobody had imagined one would be able to buy and keep unique digital assets. However, NFTs have made it all possible.
In the earlier NFT days, some of the crypto community believed it was a mere boom that would burst after some time. However, with the celebrities and high net worth personalities like Mayweather joining in, it seems like a long term prospect. Various celebrities like Twitter CEO, Jack Dorsey, Snoop Dogg, Ellen DeGeneres, and Shawn Mendes have all joined the NFTs market.