CoinSpot, Australia’s leading cryptocurrency exchange, recently announced a two-year partnership extension with the AFL team Western Bulldogs.
Western Bulldogs partner with CoinSpot
The partnership between the two powerful brands began back in May when the club announced that CoinSpot would sponsor it for the remainder of the 2021 season, with an option to extend the partnership. Back then, CEO Russell Wilson was delighted with the announcement, stating that CoinSpot shared the same values as the Bulldogs and that the exchange couldn’t think of a better club to align with. He continued:
“Seeing the CoinSpot brand on the back of the jumpers is an awesome feeling for us and the cryptocurrency space as a whole. Much like the Western Bulldogs’ recent ongoing success, CoinSpot is continuing to kick goals and has big plans for the future.”
Bulldogs CEO Ameet Bains was equally pleased, calling the exchange an innovative, forward-looking business with aspirations and a shared overall mindset for progress.
Partnership extended for two more years
The new deal signed in September sees CoinSpot continue as the principal partner and extends to include the Bulldogs’ AFLW side, marking the first time a sponsor partnered with both men’s and women’s teams. Founder Russell Wilson was expectedly delighted by the announcement:
“We’re extremely happy to extend our partnership with the Western Bulldogs and especially to add the AFLW team for the upcoming seasons. To be the first sponsor across major assets to support both the AFL and AFLW Western Bulldogs teams is a fantastic outcome.” So was Ameet Bains, stating that he was thrilled to be continuing their partnership with CoinSpot for a further two years and extending his thanks to the CoinSpot team for their support.
The exchange offered existing and new customers a chance to win up to $10,000 in Bitcoin, and a Western Bulldogs signed guernsey.
Strong growth by CoinSpot
The deal comes off the back of strong growth in business for CoinSpot, which has seen its customer base double to two million since February. Brendan Halfpenny, the platform’s co-founder, said the publicity boost from the sponsorship and the team’s stellar on-field performance helped with this development.
While the partnership has surely helped a great deal – other exchanges pursued similar strategies in North American sports leagues – the growing demand for crypto assets and trading platforms boosted numbers. Although developing nations are, surprisingly, leaders in blockchain adoption, general awareness and interest in the space are growing rapidly. That was underscored by the findings of a comprehensive analysis CoinSpot ran of its customer base, indicating that most of its customers were young men. However, more than half of Millennials and Generation Z’ers believe there is a strong likelihood of them owning crypto in the future. With those trends in mind, CoinSpot expects further growth in the coming 12 to 18 months, with even an ASX listing potentially being on the table.