This weekend, Telegram made waves in the digital sphere with the introduction of Toncoin as a payment method for in-platform advertisements. This strategic move marks a significant step in Telegram’s monetization strategy, aimed at fostering a user-friendly environment while ensuring fair compensation for content creators. Notably, Telegram will now share 50% of ad revenue generated from public channels directly with their owners.
By incorporating Toncoin for ad purchases, Telegram not only diversifies payment options but also harnesses the benefits of blockchain technology, offering users greater autonomy and flexibility. Users can now engage in the promotion process with minimal Toncoin investments.
This update redefines the advertising model on the Telegram platform, significantly enhancing the utility of TON tokens. Users can now purchase and place ads exclusively on channels they intend to utilise, optimising ad targeting and maximising advertiser ROI.
One standout feature of this update is the seamless reward and withdrawal process for channel owners. Telegram’s introduction of fee-free withdrawal functionality underscores its commitment to providing value to creators. The forthcoming availability of withdrawal services on Telegram’s Fragment exchange further enriches the Toncoin ecosystem and Telegram’s monetization features.
The selection of the TON Blockchain for this initiative is strategic, leveraging its low fees and high transaction speeds to offer an efficient and cost-effective solution for users. With its capability to process up to 100,000 transactions per second, the TON Blockchain serves as an ideal backbone for Telegram’s monetization efforts.
Pavel Durov, Telegram’s founder and CEO, emphasised the creation of a “virtuous circle” wherein content creators are rewarded for their contributions and empowered to reinvest in channel development. This fosters a diverse and active media space, ensuring opportunities for creators and users alike within the Telegram network.
The acceptance of TON payments by advertisers and Telegram’s comprehensive support for in-platform cryptocurrency usage underscore its innovative business model. By embracing blockchain technology, Telegram is poised to elevate the digital platform landscape, providing creators with a more advanced and valuable ecosystem.
The recent 2.32% price increase of Toncoin to $5.24 demonstrates market support for Telegram’s strategic decisions, indicating a promising future with an engaged community of Telegram users and creators.