Ava Labs, the team behind the Avalanche blockchain, has taken a different approach to stand out among gamers worldwide. Their bold and tongue-in-cheek declaration has sparked widespread attention and debate on whether blockchain gaming is the future of the industry, particularly amidst gatherings like GDC where game developers unveil their latest projects.
Ava Labs’ Head of Gaming, Ed Chang, advocates for openness in the evolving web3 gaming sector. He acknowledges the division within the gaming community regarding the potential of web3 gaming but emphasises the industry’s youth and the hope for improvement in the future. Instead of the traditional pitch centred around terms like “revolutionising” and “groundbreaking,” Ava Labs aims to foster a nuanced discussion about the capabilities and challenges of web3 gaming.
Chang maintains a balance between critique and innovation. Ava Labs continues to push for high-quality web3 gaming experiences, with promising titles like Shrapnel in the pipeline. Their marketing strategy, though unconventional, aims to distinguish Ava Labs from competitors and stimulate meaningful discussions within the gaming community.
Beyond Ava Labs, the discussion around blockchain gaming extends to other developers exploring novel approaches. Games like Sa World are leveraging layer-1 blockchains like Injective to minimise transaction fees and asset corruption while enabling seamless token swapping across different games. This highlights the diverse strategies game developers are employing to navigate the blockchain landscape and achieve their specific goals.