Adidas and Stepn have formed a strategic partnership to promote fitness through a combination of digital and physical experiences. They have forged a new initiative that merges physical activity with digital rewards. The partnership includes the release of the “Stepn x Adidas Genesis Sneakers” series, inspired by iconic Adidas running shoes.
This year-long deal includes joint NFT campaigns and the creation of physical, wearable products. It signifies a shared effort to create an innovative environment in lifestyle and fitness that blends virtual and physical worlds.
STEPN x adidas: Step into the Future.
We are proud to announce that we are teaming up with @adidas and @altsbyadidas for a long-term collaboration, to revolutionise the lifestyle app ecosystem, and bring global adoption to @fslweb3.
This groundbreaking partnership will contain… pic.twitter.com/qN2xTNcbD6
— STEPN | Public Beta Phase VI (@Stepnofficial) April 15, 2024
The collection’s first drop consists of 1,000 NFTs launching on April 17th and represents a new era of ‘phygital’ products—physical goods with digital features. These special edition NFTs can be bought on Mooar, Adidas’ sister NFT marketplace, and are available to sneaker enthusiasts and crypto-savvy shoppers. The NFTs combine Adidas’ innovative design with Stepn’s fitness reward program.
Stepn rewards users with cryptocurrency for walking or running, complementing Adidas’ focus on lifestyle innovation. This partnership aligns with Adidas’ previous collaborations with Coinbase, Bored Ape Yacht Club, and Bugatti, establishing the brand as a market leader in integrating blockchain technology into mainstream markets.
The collaboration could lead to the development of RFID-equipped fitness clothing and the ability for fitness enthusiasts to track their progress in real-time. It may also encourage the use of fitness apps and data tracking within the crypto world.
Adidas and Stepn aim to establish a future of integrated lifestyle apps that balance health, physical activity, and financial rewards. Stepn’s CEO, Shiti Manghani, expressed excitement about the potential for major global brands to work together and leverage app features to innovate the way people interact with health and technology.
This partnership could mark the beginning of mass crypto adoption and make the concept more accessible to everyday users. Adidas and Stepn are leading the way in digital validation, offering users cryptocurrency rewards for their workouts.
The convergence of digital and physical realms in this partnership could set a precedent for other fashion and fitness companies to follow. It signals a future where fashion and fitness industries emphasise both functionality and financial power. As these sectors evolve, the potential for new uses of cryptocurrency in everyday life appears promising and enticing.