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Pump and Dump

Picture this: you’re walking through a bustling marketplace. Suddenly, a person with a megaphone starts yelling, “Oranges are going to be worth their weight in gold! Buy now!” Everyone rushes to buy these seemingly magical oranges, and the price skyrockets. Just as fast, the person with the megaphone sells off their own oranges at this inflated price, pockets the loot, and leaves everyone else with fruit that’s now worth less than a bus fare.

This, my dear reader, is the essence of a Pump and Dump scheme, but instead of oranges, we’re dealing with cryptocurrencies like Bitcoin, Ethereum, or some obscure coin you’ve never heard of. So, let’s peel back the layers of this fruit salad of financial trickery, shall we?

Pump and Dump schemes have been around longer than the mullet hairstyle, but they’ve gained notoriety in the crypto universe. At its core, the scheme is simple: An orchestrator (or group of orchestrators) takes a low-value asset, hypes it up to unsuspecting investors to inflate its price, and then sells off their holdings at the peak, leaving everyone else to face the fallout. This is the financial equivalent of starting a conga line only to slip out the back door while everyone else collapses in a heap.

One famous example comes from the world of penny stocks, but since we’re in the 21st century, let’s talk cryptos. Remember Dogecoin? Born out of an internet meme featuring a perplexed Shiba Inu dog, it was never meant to be taken seriously. Yet, media hype and celebrity endorsements (hello, Elon Musk tweets) caused its value to surge – classic pump behavior. Although Dogecoin wasn’t outright a Pump and Dump, the sudden spike and volatile swings illustrated how susceptible the crypto market is to hype.

So, how does one recognise a Pump and Dump? Picture the scene: you’re in a Telegram or Discord chat – the dark alleys of the internet – and someone begins to post messages like “OMG, [insert obscure crypto here] is about to moon! Buy now before it’s too late!” Moments later, you see the price rapidly increasing. This is the pump. The orchestrators have already bought their coins at a lower price and are fueling the frenzy.

Then, at the euphoric peak – bam! – the orchestrators sell off their coins. This flood of sales causes the price to plummet faster than a lead balloon. Everyone who bought in during the pump phase is left holding the bag, and that bag is now a deflated ballon filled with digital air.

To avoid falling victim to these schemes, be wary of sudden, unexplained surges in any asset, especially based on tips from anonymous sources. Research the asset: does it have a solid foundation, or is it founded on fairy dust? Diversify your investments like a savant at a potluck dinner – don’t put all your faith in one casserole.

Authorities are indeed cracking down on these deceptive practices. Regulators like the Australian Securities and Investments Commission (ASIC) and the US Securities and Exchange Commission (SEC) are actively monitoring for these schemes. In Australia, ASIC has published guidelines warning investors of the dangers of pump and dump, emphasizing the importance of conducting diligence before diving into the crypto pool.

At the end of the day, remember the timeless wisdom of your grandma: if something seems too good to be true, it probably is. In the cacophonous world of crypto assets, be the turtle, not the rabbit. Steady, careful, and skeptical. That way, you avoid being left with a basket of worthless oranges or, worse, coins with all the value of a chocolate teapot. So go forth and prosper, but do so with open eyes and a discerning heart.

Lucas N

Lucas N

Lucas N is Coin Culture's managing editor for people and market, covering opinon, interview and market analysis. He owns Near, Aurora and Chainlink

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