Bitget, a leading cryptocurrency and copy trading platform, has unveiled a study illuminating cryptocurrency enthusiasts’ financial goals and investment trends worldwide. The research was conducted from May 2023 to August 2023, engaging over 1,500 participants from 20 countries, including Australia, Canada, Europe, Japan, and Turkey.
The study scrutinised financial objectives and investment patterns among survey participants from the specified nations, considering variables such as gender distribution and investment levels. The collected results indicate that global cryptocurrency investors’ most predominant financial goals revolved around improving living standards and overall quality of life.
More specifically, respondents from South Korea, Canada, and Turkey demonstrated the highest inclination to enhance their living standards, with percentages of 46%, 44%, and 41%, respectively. Australia followed this pattern, with 39% expressing diverse crypto investment motivations such as travelling abroad and improving overall family finances at 33% and 23%, respectively. Meanwhile, users from Malaysia and Taiwan considered crypto investments a crucial avenue for family income, with 36% prioritising improving their families’ quality of life over other goals.
An insightful analysis of gender-related aspects reveals that female investors share a greater interest in crypto investments, intending to improve entire families’ financial situations compared to their counterparts. However, South Korea is an exception, with 17% of male investors expressing a desire to better their family’s financial status through crypto investments, while only 12% of female investors show this sentiment.
Similarly, in various markets, especially in Japan and South Korea, female investors exhibit a stronger desire to improve their financial circumstances than their male counterparts. Specifically, 49% of female users in South Korea and 41% in Japan invest with this objective, while the figures decrease to 45% and 30% for males.
About 27% of female investors in Turkey and the US tend to fund their children’s education through crypto. In contrast, South Korea and Japan figures are significantly lower, standing at 5% and 4%, respectively.
Regarding the invested amounts, Chinese users exhibited the highest level of involvement, with 18% allocating funds ranging from US $50,000 to US $100,000 and US $500,000 in cryptocurrency assets. 51% of users in Australia and Europe, 49% in Turkey, and 46% in South Korea allocated investments between US $1,000 and US $10,000.
Bitget’s study delves into cryptocurrency users’ financial goals and investment behaviours across diverse global markets, unveiling various motives and commonalities that reflect different stages of crypto adoption. Ongoing research across user segments and regions will enable the exchange to monitor evolving user behaviour and better tailor the platform’s products to meet users’ diverse financial goals.