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Home » Worldcoin Rebrands to ‘World’ and Introduces Major Tech Upgrades

Worldcoin Rebrands to ‘World’ and Introduces Major Tech Upgrades

Van Tran by Van Tran
October 20, 2024
in Business
Worldcoin Rebrands to 'World' and Introduces Major Tech Upgrades
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Sam Altman’s Worldcoin has rebranded to “World,” unveiling new features at an event in San Francisco. Altman and co-founder Alex Blania introduced major improvements, especially to the Orb technology. Originally designed for iris recognition, the Orb now features Nvidia’s Jetson chipset, boosting AI processing power and allowing for self-service kiosks, which will make the technology more accessible. Users will also be able to request an Orb for home use through an app, similar to ordering pizza, according to chief designer Henry Heley.

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World’s primary product, its Iris Scanning technology, is crucial for distinguishing humans from bots, especially as AI becomes more prevalent. However, World is broadening its methods of identification. In addition to the enhanced Orb, the company now offers alternatives like using NFC-enabled passports to verify citizenship, age, and identity without scanning irises. Plans are also in place to integrate the identity verification system with messaging platforms such as FaceTime, WhatsApp, and Zoom. 

World is updating its mobile app to include “mini-apps” developed by third parties. Since its launch in July 2023, the platform has gained over 10 million users, 7 million of whom are verified. Altman and Blania are aiming to grow the user base to 700 million or more, noting that a new user joins every two seconds. Following the event, Worldcoin’s token (WLD) dropped by 5%, now trading at $2.14.

Tags: Feature
Van Tran

Van Tran


EDUCATION
Bachelor of Finance, University of Virginia
SUMARY Van Tran brings over a decade of experience in the financial services industry, with a specialisation in cryptocurrency. She used to serve as a Senior Crypto Writer at Coin68, where she managed ecosystem and trading guide columns and led the trading department. Her expertise includes trade review, compliance, suitability evaluation, and supervisory programs.
EXPERIENCE
Senior Crypto Writer, Coin68 (2020-2022) Managed ecosystem and trading guide columns. Led the trading department, overseeing trade review and compliance. Evaluated suitability and ensured compliance with education requirements. Implemented and supervised compliance programs for representatives.

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