Developers on The Open Network can now connect their mini-applications or bots to Adsgram to display ads to users. This new platform offers various ad formats, such as static banners, short videos (15 seconds), and upcoming channel subscriptions, distinguishing itself from the Telegram Ads platform launched in March.
According to Adsgram, the payment amounts will follow industry-standard models, including cost per click, click-through rate, conversions, fill rate, and cost per thousand impressions (CPM).
Developers Can Earn Up to $16 CPM
#Adsgram, a new platform backed by the #TON Foundation, allows #Telegram mini-app developers to earn #Toncoin by displaying ads.
It offers various ad formats like video and static banners, with developers potentially earning up to $16 CPM based on audience engagement.
Adsgram… pic.twitter.com/C149ouLxFk
— TOBTC (@_TOBTC) June 27, 2024
Adsgram announced that its network saw 8 million impressions per day in May 2024. The platform will be integrated into several existing Telegram applications like Fonton Fantasy Football and Game. Adsgram’s main traffic sources are Germany, Nigeria, and Bangladesh.
The platform features advertisers from various industries, including gaming, gambling, and Tier 1 exchanges. Developers can achieve favourable CPMs ranging from $3.8 (0.5 TON) to $16 (2 TON), depending on the target audience.
Vadim Sterlin, Adsgram’s co-founder, highlighted that the platform aims to revolutionise game finance (GameFi) monetization within Telegram’s TON ecosystem. He noted that monetizing games has been a significant challenge, as reflected in his experience with the game FFantongamebot.
The Open Network Foundation supported Adsgram with a $50,000 grant to develop a minimum viable tech tool to meet the ecosystem’s needs.
TON Ecosystem Thrives Amid Security Concerns
Despite recent security concerns, The Open Network ecosystem continues to thrive, as evidenced by the launch of the ad monetization tool. SlowMist founder Yu Xian recently highlighted the network’s vulnerability to phishing attacks, describing it as a target for scammers and hackers.
Another blockchain security firm, Kaspersky, warned users about malicious bots promising airdrops and bonuses, which, when connected to external wallets, including those on The Open Network, could give scammers access to users’ digital assets.