Advertising is one of the oldest industries yet remains one of the most plagued. Most people don’t like advertisements unless it is something they would like to use. However, there is not quite a method for companies to only target people who fancy their products. That means on average people are bombarded with many irrelevant and annoying ads.
Some companies have since started using personal data for targeted ads, however to avoid these ads, some people install programs like Adblocker. This limits the revenue which companies can get. Therefore, there is a need to disrupt the online advertisement industry.
That is where Basic Attention Token (BAT) comes in.
What is BAT?
BAT is an open-source cryptocurrency hosted on the Ethereum blockchain that seeks to disrupt the way online advertisements are delivered. It is integrated with the Brave browser – a browser that blocks ads and keeps sensitive information secure.
BAT works in such a way that you get paid to view ads. Essentially, the more ads you view in the Brave Browser the more BAT you earn. You are also allowed to keep ads blocked. You can then use the BAT you earn to tip content creators, pay for services or trade. This is how the token gets its name, it’s a token earned by giving basic attention.
BAT boasts a stellar development team with a senior team made of people like Brendan Eich. He helped found the web browser Firefox and Javascript computing language.
BAT price history
BAT was launched in 2017 and made history as one of the fastest selling initial coin offerings (ICO) at the time, when it raised $35 million in less than a minute. However, this would turn controversial as the whole amount was only purchased by a handful of people. Five people bought more than half of the BAT token supply leading to questions of its decentralisation.
BAT has a total supply of 1.5 billion BAT tokens. These are all in circulation as 1 billion were sold in the ICO, 200 million allocated to the development pool while 300 million have been reserved for development.
The coin has had active market performance through the years. It was valued at around $0.06621 by July 2017 before rising to $0.2444 by September 2017. The coin then joined the crypto market to rise to $0.842 in January 2018, then crashed as the crypto bubble popped. It then stayed at the lows of $0.10 and $0.40 for the next three years.
BAT price prediction 2021
BAT has seen active price action in 2021 with both rises and falls within the first six months of the year. While it currently trades at $0.7243, the market prediction expects a positive price performance for the rest of the year.
Some BAT market analysts predict that it will hit a maximum of $0.922 by the end of the year. This makes it an ideal option for those looking for a short term investment or those that believe in disrupting the online advertising industry.