ESPN and Autograph, the non-fungible token (NFT) company that Tom Brady founded, announced a multi-year agreement Wednesday to mint the sports network’s first NFT collection.
The collection comes out at the same time as a docuseries called “Man in the Arena: Tom Brady,” which chronicles Brady’s rise from unknown draft pick to arguably the greatest quarterback in professional American football history. The series is available for viewing on Autograph.io and for purchase on the DraftKings marketplace.
“As the first NFT partner for ESPN, the possibilities across sports and technology are endless, and we couldn’t be more excited to get this content out to the world in a massive way,” Autograph CEO Dillon Rosenblatt said.
The NFT collection will include “three zine covers” of Brady’s career highlights. Brady will sign 50 of the collection’s tokens.
According to the announcement, the Autograph-ESPN collaboration will release a second collection to coincide with the series’ 10th episode.
Brady co-founded Autograph, an NFT platform that highlights athletes’ achievements by minting their successes on the blockchain. In June, the platform announced a partnership with DraftKings to sell NFTs. ESPN is a division of the Walt Disney Company (DIS).